Personal Hygiene Market Size, Industry Trends, Growth, Leading Companies and Forecast 2022-2027

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Personal Hygiene Market Size, Industry Trends, Growth, Leading Companies and Forecast 2022-2027

October 19
16:47 2022
Personal Hygiene Market Size, Industry Trends, Growth, Leading Companies and Forecast 2022-2027
The rising consciousness regarding physical appearance and the increasing focus on personal health are primarily driving the personal hygiene market growth.

According to IMARC Group’s latest report, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global personal hygiene market is expected to exhibit a CAGR of 3.5% during 2022-2027. Personal hygiene refers to various practices that involve cleansing and grooming of several body parts to protect oneself from diseases caused by germs and viruses. It includes taking regular showers or baths, washing hands regularly, especially before handling food, washing and cutting hair, shaving, brushing teeth, trimming fingernails, and wearing clean clothing as standard personal hygiene habits. These practices are employed with the support of various personal care products such as hair care, deodorants, fragrances, razer, trimmers, skincare, hair care goods, sanitizers, and cosmetic products for the face and lips. Personal hygiene help improves immune systems, increase blow flow, reduce swelling and enhance self-esteem; therefore, hygienic practices are widely adopted across the globe.

COVID-19 Impact Analysis:

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Market Trends and Drivers:

The rising consciousness regarding physical appearance and the increasing focus on personal health are primarily driving the market growth. Additionally, the growing consumer awareness regarding the benefits of hygiene practices, such as enhanced life quality and optimal health standards, is positively impacting the market growth. Moreover, the launch of various government initiatives and schemes emphasizing on the significance of personal health and hygiene, particularly in the socially and economically backward groups, are favoring the market growth. Furthermore, the advent of various innovative cosmeceutical and multifunctional products, such as disinfectants, antimicrobial wipes, and gloves, and the easy availability of foreign brands across diverse distribution channels are propelling the market growth. Besides this, ongoing celebrity endorsements and the implementation of marketing tactics by key players are supporting the personal hygiene market growth.

Personal Hygiene Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • 3M
  • Auchan
  • Carrefour S.A.
  • Colgate-Palmolive Company
  • Costco
  • Henkel AG & Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Publix
  • Reckitt Benckiser Group
  • The Kroger Co.
  • The Procter & Gamble Company
  • Unilever
  • Unicharm Corporation

Key Market Segmentation:

The report has segmented the global personal hygiene market based on product type, pricing, usability and distribution channel and region.

Breakup by Product Type:

  • Feminine Hygiene Products:
    • Sanitary Napkins
    • Tampons
    • Others
  • Incontinence Garments:
    • Adult Diaper
    • Protective Underwear
    • Cloth Adult Diaper
    • Others
  • Disinfectants
  • Hand Sanitizers
  • Masks
  • Gloves
  • Stretchable Caps
  • Antimicrobial Wipes
  • Others

Breakup by Pricing:

  • Mass Products
  • Premium Products

Breakup by Usability:                                                  

  • Disposable
  • Reusable

Breakup by Distribution Channel:

  • Hospital Pharmacies
  • Supermarkets and Hypermarkets
  • Online Stores and Pharmacies
  • Convenience Stores and Retail Pharmacies
  • Others

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Ask Analyst and Explore Full Report With TOC & List of Figures:

Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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